Location is the number 1 criterion in real estate, and when a buyer searches for a property, he begins by selecting a location or delimiting a research area. For the quest for his good, it will therefore filter Le Bon Coin ads by locality and do the same on other real estate portals. It will identify one or more Real estate agencies, but not randomly, only the sector specialists… So to achieve its objective, the seller will position himself where buyers are looking, here the example of the Aydat sector…
Geolocate a house near Aydat in the Aydatoise commune
In order to gain visibility and potentially seduce a prospecting buyer in Aydat, real estate advertisements geolocate the property in the town of Aydat 63970. However, the property for sale is located in a neighboring town, generally in Saulzet-le-Froid, in Vernines, or at Vernet-Sainte-Marguerite… On the ad the postal code becomes “63970” and the name of the commune becomes “Aydat”, you understand, it’s about appearing in filtered ad results “Aydat (63970)”. In the description we will be told that the property is not located in Aydat nor in one of the 17 villages of the commune but “Near the Lac d’Aydat“. The objective remains to be seen and to convince with proximity while displaying a price lower than the Aydat real estate prices, in short, everything to attract the attention of the potential buyer. With these settings, the ad will generate more than “Views”, in passing will affect investors “tourist rental in Auvergne” and will increase the number of contacts…
Relocate an Aydatoise house to Saint-Genès-Champanelle
The opposite also exists, because there are equally or even more attractive than Aydat in terms of sector. Saint-Genès-Champanelle being an increasingly popular municipality, it happens that a house located in Aydat is located there when it is put up for sale. The Champanel commune has many similarities with Aydat, environment, type d’habitat, village life, it can therefore completely seduce a person prospecting in Aydat. Closer to Clermont-Ferrand, with a school, of shops, located at the foot of the Chaine des Puys, it is a very popular municipality and fully capable of meeting the requirements of a “Aydat buyer”. Thus some Aydat houses are presented as houses located in St-Genès-Champanelle. This is regularly the case for houses located on the border of the two municipalities., a house located at La Cassière who struggles to sell then finds himself in Fontfreyde, a house located at Rouillat-Haut finding himself in Nadaillat… We can also find a well grilled who hopes to rise from the ashes in the neighboring town…
Change location : Is this the solution to selling ?
The location of a property is a key element for a sale and it is no secret that certain sectors are more attractive than others.. Tourist attractiveness, dynamism in terms of trade, Services, infrastructure, in terms of location and access, so many reasons why one sector is more sought after than another.
So why not use a nearby and attractive sector to gain visibility and boost your sales? ? If this technique has its limits, it will not convince all buyers, some being “limited to a sector”. It can also be time-consuming, indeed a good number of people once “relocation” discovery will not follow up… However, these requests had to be processed… But keep in mind that to sell a house, all it takes is one buyer, so you might as well put all the chances on your side to find it…